01
Influence
Creators that move attention.
Put the right people behind the brand.
- Influencer marketing
- Creator partnerships
- Celebrity endorsements
- Talent management
Where odds align.
WE MAKE BRANDSHARD TO IGNORE.
Influencer Marketing · Creator Partnerships · Content · Digital Amplification
Influence, content & distribution built for brands that want attention and know what to do with it.
Brands we moved with
500M+
Content views
50+
Brands partnered
100K+
Creators in network
1,000+
Campaigns delivered
Media coverage
Recognised by industry leaders
Tata Tele Business Services2025
Spotlighted in the #RozBanateHainNayaKal campaign
MSME Day
Indian Startup Times2026
Trailblazing founders powering influencer agencies
Founder feature
India Today Gaming2025
Sweden–India Gaming Day unites nations in a virtual gaming spectacle
Embassy of Sweden
India Today Gaming2024
Gaming fusion with music at the ‘Baapji’ music launch
Mohito · Music launch
India Today Gaming2024
Delhi’s thrilling FIFA 11:11 event: sports, gaming and excitement at Belisario
Belisario · On-ground
What we do
Four ways we move a brand
Delivered as standalone engagements or as one integrated programme under a single team.
02
Create
Content people want to watch.
Turn a brief into something worth watching.
- Content production
- Brand films
- Events & experiences
- Original IPs & series
03
Amplify
Distribution that keeps it moving.
Make good work travel further.
- Narrative control
- Meme marketing
- Buzz marketing
- Community building
- PR & outreach
04
Manage
An always-on team for the brand.
Build, manage and scale your brand across the new retail ecosystem.
- Quick-commerce strategy
- Marketplace management
- Catalogue optimisation
- Dark-store growth
Our work
Campaigns that travelled
01 · Music
Maharani (opens the campaign)
A release built to travel.
From content production to creator-led amplification, we helped take Maharani from release to massive digital attention.
What we did
- Content
- Influencer
- Creators
- Amplification
Results
42M+YouTube Views
37M+Instagram Views
7.5M+Streams
02 · D2C / Personal Care
Fixderma
#SkincareKarLeBhai, a new conversation.
The launch campaign for Menskincare Janta Party by Fixderma, a buzz-led movement making skincare a mainstream, no-judgement conversation for men.
What we did
- Strategy
- On-Ground
- Creators
- Buzz Marketing
Results
50M+Views
850K+Engagement
03 · Founder PR
Shaily Mehrotra
Building visibility beyond the pitch.
We managed Shaily Mehrotra's digital presence around her Shark Tank journey, driving content, audience engagement and PR-led visibility across platforms.
What we did
- Shark Tank PR
- Social
- Strategy
- Engagement
Results
15M+Total Views
200K+Total Engagement
04 · Beauty
Tisca Chopra × Sotrue (opens the campaign)
Celebrity-led beauty, made to stand out.
A celebrity endorsement campaign featuring Tisca Chopra to drive awareness and desirability for Sotrue Strobe Cream.
What we did
- Celebrity
- Content
- Integration
Impact
57K+Instagram Views
05 · Fashion
Priyank Sharma × Allen Solly (opens the campaign)
Everyday style, made effortless.
A lifestyle-led creator narrative for Allen Solly with Priyank Sharma, blending fashion, personality and everyday moments into an authentic brand integration.
What we did
- Celebrity
- Content
- Integration
- Execution
Impact
300K+Views
06 · FMCG
Bevzilla
Creators brewing real impact.
Large-scale influencer marketing and UGC for Bevzilla, with 250+ creators every month across multiple categories, driving awareness, engagement and sales.
What we did
- Influencer
- UGC Content
Impact
250+Creators Onboarded
Multi-CategoryLifestyle · Fitness · Food
07 · Government / Awareness
Ministry of Textiles (opens the campaign)
Real People. Real Craft. A Stronger Tomorrow.
Three ad films for the Ministry of Textiles promoting the Handloom Mark: India's handloom heritage, the artisans behind it, and the value of choosing authentic handloom.
What we did
- Film Concept
- Ad Films
- Casting
- Post-Production
Results
MultiplePieces
1M+Views
08 · Retail & F&B
Starbucks
A store opening, told the Starbucks way.
On-ground content for the Starbucks store opening. Two films showing the brand experience, the ambience and the community, bringing in-store energy to digital.
What we did
- On-Ground
- Video Production
The impact
2Signature Films
200K+Total Organic Views
09 · Nutrition / Influencer
FitFeast
Real Nutrition. Real People.
Large-scale influencer marketing and UGC across fitness and lifestyle, showing how FitFeast fits real, everyday routines, from workouts to workdays.
What we did
- Influencer
- UGC Content
- Content
Impact
MultipleCreators Onboarded
Multi-CategoryLifestyle · Fitness
10 · Fashion / Luxury
Vaibhav Arora × Michael Kors (opens the campaign)
Luxury, worn like it is nothing.
A creator-led fashion narrative for Michael Kors with Vaibhav Arora, putting the label inside his own everyday style rather than beside it.
What we did
- Celebrity
- Content
- Integration
Impact
700K+Views
11 · Beauty
Tanvi Malhara × Pond's
Skin first, everything else after.
A beauty integration for Pond's with Tanvi Malhara, kept honest and everyday. Routine, not performance.
What we did
- Celebrity
- Content
- Integration
Impact
22.6M+Views
12 · E-commerce
Mohit Chettri × Flipkart (opens the campaign)
Shopping, told as a story.
Creator-led content for Flipkart with Mohit Chettri, turning a shopping moment into something worth watching to the end.
What we did
- Creators
- Content
- Integration
Impact
50K+Views
13 · Beauty
Tanvi Malhara × Sunsilk
Hair that carries the frame.
A hair-care campaign for Sunsilk with Tanvi Malhara, built around the one thing the camera cannot fake.
What we did
- Celebrity
- Content
- Integration
Impact
220K+Views
14 · Tech
Mohit Chettri × Oppo (opens the campaign)
A phone, shown in use.
A device integration for Oppo with Mohit Chettri, built around what the camera actually does rather than what the spec sheet says.
What we did
- Creators
- Content
- Integration
Impact
450K+Views
15 · Nutrition / Ad Film
Scitron
Whey more than just protein.
An ad film for Scitron's whey range, putting the products inside the routine they belong to rather than on a shelf.
What we did
- Film Concept
- Ad Films
- Post-Production
Impact
Brand RecallThe range read as one idea
Category ReachPast the gym audience
16 · Tech
Ranvir Narula × Oppo
Everyday, on camera.
A lifestyle-led collaboration with Ranvir Narula for Oppo, carrying the device through a day rather than around a feature list.
What we did
- Celebrity
- Content
- Integration
Impact
Everyday ContextThe device inside a real day
Audience FitLifestyle first, not spec first
Talent & partnerships
100,000+ CREATORS.ONE NETWORK.
From emerging voices to category leaders, we connect brands with creators who actually move attention.
Tanvi Malhara
Lifestyle / Actor
BASED INMumbai
PROFILESInstagram →
Contact us
LET'Stalk.
Share your brief and we will respond with a strategy, a creator roster and a costed plan.
tushar@oddplanet.inNEW DELHI, INDIA · --:--:-- IST
Write to us
Tell us what you are launching, and who it needs to reach.
Contact usOpens your mail app · tushar@oddplanet.in